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Case: 42-year-old, married, 2 kids, income protection
Goal: $500k–$1M coverage, 20-year term
Risk factors: non-smoker, no major conditions — Positioning: protect income first, adjust coverage later—then
Pricing bands (by preferred class): Starter / Standard / Plus
Policy details: confirm term length vs monthly premium band
Underwriting notes: age + health class drives estimate range
Objection handling: value first, numbers second
Case specifics: timeline + decision-maker preference